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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Recraft
S
Gemini
A
Adobe Firefly
A
Rows
A
TaglineVector + raster AI for designers. Actually controls the output.Google's answer. Best integrated with Workspace + free for a lot.Commercially safe image gen, deeply integrated with Photoshop.Spreadsheets with AI + live integrations baked in.
CategoryImageChatbotsImageData
PricingFree + $12-$48/moFree + $20/mo Advanced (bundled with 2TB Drive)Free + included with Creative CloudFree + $19-$89/user/mo
Best forDesigners, brand teams, anyone needing vector output or tight style control.Anyone already on Google, research tasks, summarizing long documents.Anyone in Creative Cloud. Brands that need copyright clarity.Ops teams, marketers, anyone building dashboards from multiple sources.
Strengths
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Native Google Workspace integration
  • Very long context (1M+)
  • Deep Research feature
  • Free tier is generous
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Pull live data from Stripe, Slack, Google Analytics, etc.
  • AI functions inside cells
  • Modern UX
Weaknesses
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Writing quality trails Claude
  • Over-refusals on edge content
  • UI is cluttered
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Not a full Excel replacement for heavy users
  • Integrations best on paid tiers
Kai's verdictS-tier for designers. The only one that takes vectors seriously.A-tier. The Deep Research feature is genuinely useful. Don't sleep on it if you're already paying Google.S-tier inside Photoshop (Generative Fill). B-tier standalone.A-tier. The most interesting spreadsheet in years. Great for ops dashboards.
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