Compare AI tools

	Recraft S	HeyGen S	Elicit S	Fathom S
Tagline	Vector + raster AI for designers. Actually controls the output.	AI avatar videos. Record once, speak any language.	AI research assistant for academic literature.	Meeting notes, free forever for individuals.
Category	Image	Video	Research	Meetings
Pricing	Free + $12-$48/mo	Free + $24-$65/mo	Free + $12-$42/mo	Free for individuals + $15-$29/user/mo teams
Best for	Designers, brand teams, anyone needing vector output or tight style control.	Course creators, multilingual marketers, anyone scaling video content.	Grad students, researchers, anyone doing literature reviews.	Solo operators, freelancers, small teams on a budget.
Strengths	Exports SVG vectors — rare in AI image gen Strong style control + consistency Brand kit for consistent outputs	Clone your face + voice in 2 minutes Instant translation into 40+ languages with lip sync Avatars look less uncanny than competitors	Searches 125M+ papers Extracts + synthesizes findings across papers Systematic review workflow	Unlimited free tier for solo use Strong summaries + action items Works in Zoom, Meet, Teams
Weaknesses	Less hyped than Midjourney Learning curve for non-designers	Pricey for serious volume Long shots still feel off Ethics — easy to misuse	Academic-only Can hallucinate citations — verify everything	Bot-joining model Team features gated
Kai's verdict	S-tier for designers. The only one that takes vectors seriously.	S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.	S-tier for academic research. Nothing else comes close for systematic reviews.	S-tier for solo + free. The best free option, hands down.
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