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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Recraft
S
Ideogram
S
Lex
A
Adobe Firefly
A
TaglineVector + raster AI for designers. Actually controls the output.The one that actually gets text in images right.Google Docs with an AI collaborator baked in.Commercially safe image gen, deeply integrated with Photoshop.
CategoryImageImageWritingImage
PricingFree + $12-$48/moFree + $8/mo + $20/mo + $60/moFree + $12/moFree + included with Creative Cloud
Best forDesigners, brand teams, anyone needing vector output or tight style control.Anything with text — posters, ads, album covers, slide decks.Essays, long-form drafts, thinking on the page.Anyone in Creative Cloud. Brands that need copyright clarity.
Strengths
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Clean writing UX — distraction-free
  • +++ prompt triggers AI help
  • Collaboration + AI feedback together
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
Weaknesses
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Less feature-rich than Google Docs
  • AI ceiling below dedicated tools
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
Kai's verdictS-tier for designers. The only one that takes vectors seriously.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form.S-tier inside Photoshop (Generative Fill). B-tier standalone.
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