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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Recraft
S
Ideogram
S
Sora
A
Adobe Firefly
A
TaglineVector + raster AI for designers. Actually controls the output.The one that actually gets text in images right.OpenAI's video model. Long clips, cinematic quality.Commercially safe image gen, deeply integrated with Photoshop.
CategoryImageImageVideoImage
PricingFree + $12-$48/moFree + $8/mo + $20/mo + $60/moIncluded with ChatGPT Plus/ProFree + included with Creative Cloud
Best forDesigners, brand teams, anyone needing vector output or tight style control.Anything with text — posters, ads, album covers, slide decks.ChatGPT subscribers experimenting with cinematic shots.Anyone in Creative Cloud. Brands that need copyright clarity.
Strengths
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
Weaknesses
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
Kai's verdictS-tier for designers. The only one that takes vectors seriously.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier inside Photoshop (Generative Fill). B-tier standalone.
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