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Recraft
S
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S
Sora
A
Adobe Firefly
A
TaglineVector + raster AI for designers. Actually controls the output.AI search done right. Cited answers, not chat theater.OpenAI's video model. Long clips, cinematic quality.Commercially safe image gen, deeply integrated with Photoshop.
CategoryImageResearchVideoImage
PricingFree + $12-$48/moFree + $20/mo ProIncluded with ChatGPT Plus/ProFree + included with Creative Cloud
Best forDesigners, brand teams, anyone needing vector output or tight style control.Replacing Google for any question where you want a cited answer in seconds.ChatGPT subscribers experimenting with cinematic shots.Anyone in Creative Cloud. Brands that need copyright clarity.
Strengths
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Sources every claim
  • Fast, current answers
  • Pro Search runs multi-step research
  • Spaces for persistent context
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
Weaknesses
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Not a general chatbot
  • Answers can be shallow on complex topics
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
Kai's verdictS-tier for designers. The only one that takes vectors seriously.S-tier for search. I use it before Google now. If you're still Googling everything, try this for a week.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier inside Photoshop (Generative Fill). B-tier standalone.
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