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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Recraft
S
Sora
A
Adobe Firefly
A
HeyGen
S
TaglineVector + raster AI for designers. Actually controls the output.OpenAI's video model. Long clips, cinematic quality.Commercially safe image gen, deeply integrated with Photoshop.AI avatar videos. Record once, speak any language.
CategoryImageVideoImageVideo
PricingFree + $12-$48/moIncluded with ChatGPT Plus/ProFree + included with Creative CloudFree + $24-$65/mo
Best forDesigners, brand teams, anyone needing vector output or tight style control.ChatGPT subscribers experimenting with cinematic shots.Anyone in Creative Cloud. Brands that need copyright clarity.Course creators, multilingual marketers, anyone scaling video content.
Strengths
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
  • Clone your face + voice in 2 minutes
  • Instant translation into 40+ languages with lip sync
  • Avatars look less uncanny than competitors
Weaknesses
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
  • Pricey for serious volume
  • Long shots still feel off
  • Ethics — easy to misuse
Kai's verdictS-tier for designers. The only one that takes vectors seriously.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier inside Photoshop (Generative Fill). B-tier standalone.S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.
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