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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Recraft
S
Google Veo
A
Rows
A
Adobe Firefly
A
TaglineVector + raster AI for designers. Actually controls the output.Google's video model. Baked into Gemini + YouTube Shorts.Spreadsheets with AI + live integrations baked in.Commercially safe image gen, deeply integrated with Photoshop.
CategoryImageVideoDataImage
PricingFree + $12-$48/moIncluded with Gemini Advanced $20/mo + YouTube creator toolsFree + $19-$89/user/moFree + included with Creative Cloud
Best forDesigners, brand teams, anyone needing vector output or tight style control.Gemini Advanced users, YouTube Shorts creators.Ops teams, marketers, anyone building dashboards from multiple sources.Anyone in Creative Cloud. Brands that need copyright clarity.
Strengths
  • Exports SVG vectors — rare in AI image gen
  • Strong style control + consistency
  • Brand kit for consistent outputs
  • Included with Gemini Advanced
  • YouTube Shorts native integration
  • Strong prompt understanding
  • Pull live data from Stripe, Slack, Google Analytics, etc.
  • AI functions inside cells
  • Modern UX
  • Trained on licensed content — commercially safe
  • Generative Fill in Photoshop is incredible
  • Native to Adobe ecosystem
Weaknesses
  • Less hyped than Midjourney
  • Learning curve for non-designers
  • Still catching up on quality vs Kling/Runway
  • Less control than pros need
  • Not a full Excel replacement for heavy users
  • Integrations best on paid tiers
  • Aesthetic ceiling below Midjourney
  • Tied to Adobe subscription
Kai's verdictS-tier for designers. The only one that takes vectors seriously.A-tier if you already pay Gemini. B-tier standalone.A-tier. The most interesting spreadsheet in years. Great for ops dashboards.S-tier inside Photoshop (Generative Fill). B-tier standalone.
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