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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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S
DeepSeek
S
Sora
A
Figma AI
A
TaglineRun any open-source AI model with an API call.Chinese open-weight powerhouse. Crazy cheap, genuinely smart.OpenAI's video model. Long clips, cinematic quality.AI features baked into the design tool you already use.
CategoryDev PlatformChatbotsVideoDesign
PricingPay per second of computeFree web + ultra-cheap API (~$0.14/M input tokens)Included with ChatGPT Plus/ProIncluded with Figma plans
Best forDevelopers using open-source models (Flux, SDXL, Whisper, etc).Developers + cost-conscious builders. Anyone fine with self-hosting.ChatGPT subscribers experimenting with cinematic shots.Designers already on Figma.
Strengths
  • Tens of thousands of models (image, video, audio, LLMs)
  • One-line API for any model
  • Cog framework for custom model deploy
  • Open weights you can self-host
  • Strong reasoning + math
  • Near-free API pricing
  • DeepSeek-V3 / R1 are serious models
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Cold starts on less-popular models
  • Pricing gets real at scale
  • Data goes to servers in China — privacy concerns for business use
  • Chinese policy filters
  • English polish trails Western models
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Features vary by plan + region
  • Still rolling out
Kai's verdictS-tier for open-source model APIs. The default in this space.S-tier for price/performance. A-tier for consumer use. If you build apps, this is the budget pick.A-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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