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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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S
Hex
A
Figma AI
A
Kling
A
TaglineRun any open-source AI model with an API call.Modern data notebook with Magic AI assistant.AI features baked into the design tool you already use.Kuaishou's video model. The surprise standout.
CategoryDev PlatformDataDesignVideo
PricingPay per second of computeFree + $28+/user/moIncluded with Figma plansCredit-based, free trial
Best forDevelopers using open-source models (Flux, SDXL, Whisper, etc).Data teams at startups + enterprises.Designers already on Figma.Anyone who wants top-tier video quality for less.
Strengths
  • Tens of thousands of models (image, video, audio, LLMs)
  • One-line API for any model
  • Cog framework for custom model deploy
  • SQL + Python + no-code in one notebook
  • Magic AI writes queries + viz for you
  • Team-grade collaboration
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
  • Very strong motion + physics
  • Often beats Runway on realism
  • Great price
Weaknesses
  • Cold starts on less-popular models
  • Pricing gets real at scale
  • Overkill for casual users
  • Enterprise pricing
  • Features vary by plan + region
  • Still rolling out
  • UX is rough for English speakers
  • Queue times
Kai's verdictS-tier for open-source model APIs. The default in this space.A-tier for data teams. S-tier if you already live in SQL + Python.A-tier. No reason not to use it if you're on Figma. Not worth switching for.A-tier. Rising fast. If you can tolerate the UX, quality per dollar is best-in-class.
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