Compare AI tools
Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via
?tools=claude,chatgpt,gemini.Pick tools (4 selected)
coding
image
productivity
writing
marketing
Rows A | HeyGen S | Ideogram S | Lex A | |
|---|---|---|---|---|
| Tagline | Spreadsheets with AI + live integrations baked in. | AI avatar videos. Record once, speak any language. | The one that actually gets text in images right. | Google Docs with an AI collaborator baked in. |
| Category | data | video | image | writing |
| Pricing | Free + $19-$89/user/mo | Free + $24-$65/mo | Free + $8/mo + $20/mo + $60/mo | Free + $12/mo |
| Best for | Ops teams, marketers, anyone building dashboards from multiple sources. | Course creators, multilingual marketers, anyone scaling video content. | Anything with text — posters, ads, album covers, slide decks. | Essays, long-form drafts, thinking on the page. |
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| Kai's verdict | A-tier. The most interesting spreadsheet in years. Great for ops dashboards. | S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code. | S-tier for text-in-image. Use this for posters, Midjourney for art. | A-tier. Beautiful UX. The writing app I'd pick if I only wrote long-form. |
| Link | Open → | Open → | Open → | Open → |