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Compare AI tools

Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Chatbots
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Coding
Image
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Agents
Dev Platform
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Rows
A
Jasper
B
Ideogram
S
Figma AI
A
TaglineSpreadsheets with AI + live integrations baked in.Marketing-first AI writing. Brand voice + campaign tools.The one that actually gets text in images right.AI features baked into the design tool you already use.
CategoryDataMarketingImageDesign
PricingFree + $19-$89/user/mo$49-$129/moFree + $8/mo + $20/mo + $60/moIncluded with Figma plans
Best forOps teams, marketers, anyone building dashboards from multiple sources.Marketing teams that need brand-consistent output at scale.Anything with text — posters, ads, album covers, slide decks.Designers already on Figma.
Strengths
  • Pull live data from Stripe, Slack, Google Analytics, etc.
  • AI functions inside cells
  • Modern UX
  • Brand voice memory + guidelines
  • Templates for every marketing channel
  • Team-grade content review
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Not a full Excel replacement for heavy users
  • Integrations best on paid tiers
  • Pricey vs Claude/ChatGPT
  • Less flexible than raw chatbot
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
Kai's verdictA-tier. The most interesting spreadsheet in years. Great for ops dashboards.B-tier for individuals — Claude does this for less. A-tier for teams needing brand consistency.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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