Compare AI tools

	Runway S	Recraft S	Adobe Firefly A	GitHub Copilot B
Tagline	The pro's AI video tool. Gen-4 is the current bar.	Vector + raster AI for designers. Actually controls the output.	Commercially safe image gen, deeply integrated with Photoshop.	Microsoft/GitHub's autocomplete. Deep VS Code + JetBrains integration.
Category	Video	Image	Image	Coding
Pricing	Free + $15-$95/mo	Free + $12-$48/mo	Free + included with Creative Cloud	Free (limited) + $10/mo Pro + $19/mo Business
Best for	Marketing video, pitch decks, b-roll, creative shorts.	Designers, brand teams, anyone needing vector output or tight style control.	Anyone in Creative Cloud. Brands that need copyright clarity.	Teams with GitHub already. Devs who don't want to change IDEs.
Strengths	Most mature video workflow Character consistency via Act-One Gen-4 quality is production-grade	Exports SVG vectors — rare in AI image gen Strong style control + consistency Brand kit for consistent outputs	Trained on licensed content — commercially safe Generative Fill in Photoshop is incredible Native to Adobe ecosystem	Great enterprise story Works in your existing IDE Chat + autocomplete
Weaknesses	Expensive at scale Still needs post-editing	Less hyped than Midjourney Learning curve for non-designers	Aesthetic ceiling below Midjourney Tied to Adobe subscription	Less agentic than Cursor/Claude Code Model quality varies
Kai's verdict	S-tier. Market leader with reason. Start here for serious video.	S-tier for designers. The only one that takes vectors seriously.	S-tier inside Photoshop (Generative Fill). B-tier standalone.	B-tier. Solid for autocomplete but the category moved past it. Pick Cursor unless you can't.
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