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Side-by-side: what they do, what they cost, what Kai actually thinks. Pass up to 4 tools via ?tools=claude,chatgpt,gemini.
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Dev Platform
Audio
Research
Agents
Coding
Chatbots
Image
Video
Voice
Meetings
Design
Productivity
Writing
Data
Marketing
Education
Sora
A
HeyGen
S
Ideogram
S
Figma AI
A
TaglineOpenAI's video model. Long clips, cinematic quality.AI avatar videos. Record once, speak any language.The one that actually gets text in images right.AI features baked into the design tool you already use.
CategoryVideoVideoImageDesign
PricingIncluded with ChatGPT Plus/ProFree + $24-$65/moFree + $8/mo + $20/mo + $60/moIncluded with Figma plans
Best forChatGPT subscribers experimenting with cinematic shots.Course creators, multilingual marketers, anyone scaling video content.Anything with text — posters, ads, album covers, slide decks.Designers already on Figma.
Strengths
  • Up to 20-sec clips at 1080p
  • Strong physics + scene composition
  • Storyboard feature for longer narratives
  • Remix existing videos
  • Clone your face + voice in 2 minutes
  • Instant translation into 40+ languages with lip sync
  • Avatars look less uncanny than competitors
  • Best text rendering in the game
  • Strong free tier
  • Good for logos, posters, thumbnails
  • First drafts with Make Designs
  • Rename/rearrange layers automatically
  • Natural language asset search
Weaknesses
  • Stricter content policy than competitors
  • Hit-or-miss on complex motion
  • Text-in-video still struggles
  • Pricey for serious volume
  • Long shots still feel off
  • Ethics — easy to misuse
  • Aesthetic ceiling below Midjourney
  • Less style variety
  • Features vary by plan + region
  • Still rolling out
Kai's verdictA-tier. Amazing when it works, frustrating when it doesn't. Runway still more reliable for pros.S-tier for multilingual video. If you sell courses or speak at events, this is a cheat code.S-tier for text-in-image. Use this for posters, Midjourney for art.A-tier. No reason not to use it if you're on Figma. Not worth switching for.
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