Compare AI tools

	Google Veo A	Recraft S	Adobe Firefly A	Fathom S
Tagline	Google's video model. Baked into Gemini + YouTube Shorts.	Vector + raster AI for designers. Actually controls the output.	Commercially safe image gen, deeply integrated with Photoshop.	Meeting notes, free forever for individuals.
Category	Video	Image	Image	Meetings
Pricing	Included with Gemini Advanced $20/mo + YouTube creator tools	Free + $12-$48/mo	Free + included with Creative Cloud	Free for individuals + $15-$29/user/mo teams
Best for	Gemini Advanced users, YouTube Shorts creators.	Designers, brand teams, anyone needing vector output or tight style control.	Anyone in Creative Cloud. Brands that need copyright clarity.	Solo operators, freelancers, small teams on a budget.
Strengths	Included with Gemini Advanced YouTube Shorts native integration Strong prompt understanding	Exports SVG vectors — rare in AI image gen Strong style control + consistency Brand kit for consistent outputs	Trained on licensed content — commercially safe Generative Fill in Photoshop is incredible Native to Adobe ecosystem	Unlimited free tier for solo use Strong summaries + action items Works in Zoom, Meet, Teams
Weaknesses	Still catching up on quality vs Kling/Runway Less control than pros need	Less hyped than Midjourney Learning curve for non-designers	Aesthetic ceiling below Midjourney Tied to Adobe subscription	Bot-joining model Team features gated
Kai's verdict	A-tier if you already pay Gemini. B-tier standalone.	S-tier for designers. The only one that takes vectors seriously.	S-tier inside Photoshop (Generative Fill). B-tier standalone.	S-tier for solo + free. The best free option, hands down.
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